Pfizer Wages War Against Unregulated Drug Trade
"Get Real, Get a Prescription Advert" is an ad Pfizer UK put together to discourage people buying prescription drugs from unofficial websites. The Langland-developed work is nauseatingly convincing.
The ad will run in 600 movie theatres nationwide until March. It was put together in response to recent research that found one in 10 UK men buy prescription-only drugs from unregulated sources per year.
Aww. Think of all the money not filtering into Pfizer's pocket.
In all seriousness though, around 50-90% of medicines sold illegally aren't actually what they claim to be -- which served as the muse for this spot.
Reminds me a little of Louis Sachar's Wayside School books. You know how dead rats were always getting into the classroom? Just imagine if they were trying to sneak, stealthy-like, into your mouth instead.
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Pfizer might also want to consider why people are buying drugs through unofficial sources: cost.
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