OfficeMax Organizes the Sky ... and You

OMX_PeterWalsh_Billboard1.jpg

To promote an office organization product line spearheaded by Peter Walsh, this OfficeMax outdoor campaign wryly de-clutters crows, pigeons and seagulls -- a billboard's many friends.

Heh. Clever. Also, we like the rubber band ball. It's friendly.

The boards are running in major cities nationwide, including Chicago, Phoenix, LA and Denver. Expect to see them through March 1. Target market: females seeking "affordable, stylish private label products that help professionals get organized, do their jobs better and have fun doing it."

Cute how desk fodder vendors are always trying to get us to "have fun" labeling containers of varying size and design. And the best part is, we eat it up! I bought four boxes last week -- two in pinstriped canvas (for "Socks" and "Undyroos"), and two in stamped pleather ("Chargers" and "Miscellaneous"). It made my day.

by Angela Natividad    Feb- 3-09   Click to Comment   
Topic: Brands, Celebrity, Guerilla, Outdoor, Promotions   

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Comments



Comments

Angela -- You are too funny. I love that you organize your "socks and undyroos." It says so much. My desk could certainly use some Peter Walsh love or at least some assistance from those silly organized birds.

Posted by: Elise on February 3, 2009 8:01 AM

It's shocking how much calmer you feel about The World at Large when your duds are stored in their own special containers.

Posted by: Angela on February 3, 2009 9:44 AM

What? No Elves? Where are the freakin' Elves?!??!?

Posted by: Kevin Horne on February 4, 2009 3:58 PM

I WANT SOME OF THOSE CROWS! D'you suppose they'd give 'em away at the end of the campaign? Who do I ask?

Posted by: Jennifer Stevenson on March 2, 2009 7:59 AM

I WANT SOME OF THOSE CROWS! D'you suppose they'd give 'em away at the end of the campaign? Who do I ask?

Posted by: Jennifer Stevenson on March 2, 2009 7:59 AM

I WANT SOME OF THOSE CROWS! D'you suppose they'd give 'em away at the end of the campaign? Who do I ask?

Posted by: Jennifer Stevenson on March 2, 2009 7:59 AM





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