OfficeMax Organizes the Sky ... and You
To promote an office organization product line spearheaded by Peter Walsh, this OfficeMax outdoor campaign wryly de-clutters crows, pigeons and seagulls -- a billboard's many friends.
Heh. Clever. Also, we like the rubber band ball. It's friendly.
The boards are running in major cities nationwide, including Chicago, Phoenix, LA and Denver. Expect to see them through March 1. Target market: females seeking "affordable, stylish private label products that help professionals get organized, do their jobs better and have fun doing it."
Cute how desk fodder vendors are always trying to get us to "have fun" labeling containers of varying size and design. And the best part is, we eat it up! I bought four boxes last week -- two in pinstriped canvas (for "Socks" and "Undyroos"), and two in stamped pleather ("Chargers" and "Miscellaneous"). It made my day.