Sky's the Limit if Your Face is THIS Famous

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Joining the distinguished ranks of Dame Edna and Fergie, Hello Kitty is lending her likeness to MAC cosmetics.

"We are thrilled to partner with a brand that shares the vision of offering an innovative, authentic and transforming experience to our loyal fan base," said Janet Hsu, who said some similarly frothy thing when Sanrio announced its partnership with McDonald's earlier this month.

SVP Jennifer Balbier of MAC justified the flagrant fangirl cash grab by insisting MAC Hello Kitty "embodies the ultimate beauty icon." And before every female over 15 goes up in arms about all the facial hair we've taken pains to remove if we're supposed to be looking to a cat for beauty guidance, Sanrio smooths things over by explaining Hello Kitty is only assumed to be a cat. She is actually a girl.

However you like it, man. The Hello Kitty/MAC collection comes in two variants: Hello Kitty Colour, and Hello Kitty Kouture, which is for the really spendy toy-lovers-in-toy-bodies.

by Angela Natividad    Feb-12-09   Click to Comment   
Topic: Brands, Campaigns, Packaging, Sponsorship   

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Comments



Comments

I do wonder where an extension for a brand must end? Questionable association, Mac & Hello Kitty.. I read somewhere that HK is (or already has), opened a chain of fastfood restaurants ? And a Hello Kitty Hospital? Would you trust your health to a girl/cat?

Posted by: Simon on February 12, 2009 11:04 AM





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