Ford to Give Away 100 Fiestas Social Media Style

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The ever photogenic Julia Roy and her agency, Undercurrent, are working with Ford on a program called Fiesta Movement. The automaker plans to give away 100 Ford Fiestas for six months complete with free gas, insurance, parking and a concierge service. The lucky 100 will be sent on "cool monthly missions" not unlike AT&T's Lost in America.

And oh yes, they must document their travels for public consumption. After all, it's the social media thing to do, right? And, yes, there will be tweets.

by Steve Hall    Mar- 5-09   Click to Comment   
Topic: Agencies, Brands, Promotions, Social   

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Comments



Comments

that is awesome! I have to get in on this!

I'm like the third tweeter in detroit popularity! according to twitterholic!

Posted by: David King on March 5, 2009 7:59 PM

I used to drive one o' them festivas. they were the sweetness. you could go a month on a tank of gas.

Posted by: J on March 6, 2009 5:21 PM

I would LOVE a chance to drive a Fiesta!
Check out my video entry here

http://www.youtube.com/watch?v=810THXhz6WQ

thanks!

Posted by: James on March 10, 2009 10:46 AM

http://www.youtube.com/watch?v=bKQCvBz4_6k

Posted by: brian on March 26, 2009 4:04 PM

Nice effort, guys:)

Posted by: Steve Hall on March 26, 2009 5:24 PM





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