One Male Copywriter Exposes Chest Hair for Gigs.

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Inspired by Burt Reynolds (how could you not be?), copywriter Lawson Clarke hopes baring his, uh, soul will compel iffy agencies to give him a shot.

We give you all that is Male Copywriter.

This was originally gonna go in a hastily-rendered link roundup but then we clicked on the URL, saw dude on the bearskin and lost ourselves in the patriotic waves of emotion that instantly bitchslaps you when you hear The Star-Spangled Banner. (Nice touch!)

More importantly, his work stands up. It's got that ironic, laugh-with-the-creative-behind-the-ad! vibe brands like Skittles are so into right now. The only thing that mildly wigged us out was when we clicked on the Progressive spot and got panned over to the TV perched over his crotch.

by Angela Natividad    May- 1-09   Click to Comment   
Topic: Agencies, Online, Promotions   

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Comments



Comments

An important extra nuance: Lawson was the original "Straight Guy" on Queer Eye.

Posted by: kitson on May 1, 2009 11:42 PM

fantastic job. Clarke has found a good way to cut through the clutter!

Posted by: mike on May 8, 2009 10:54 AM




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