Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2009/06/your-car-is-a-homie-a-love-interest-a.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2009/06/your-car-is-a-homie-a-love-interest-a.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2009/06/your-car-is-a-homie-a-love-interest-a.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2009/06/your-car-is-a-homie-a-love-interest-a.php on line 12

Your Car is a Homie, a Love Interest, a Family Member.

aamco-car-care.jpg

Our intimate dependence on cars -- and weird tendency to humanize them -- lies at the heart of AAMCO's "Romance of the Road" campaign, a $30 million effort that marks the largest in its 46-year history.

AAMCO is a wee "neighborhood" car repair shop that operates alongside over 900 dealers nationwide. Its ads are running on YouTube and can be found by their respective topics:

o "Old Friend":

o "Love Affair":

o "Family Member":

It's just good old fashioned neighborhood joint advertising: pretending your irrational motor affection is rational, then positioning the AAMCO rep as benevolent knight in shining armour. Kitschy but classic, salt-of-the-earthy. Coulda run today, 20 years ago or, hey, 5 years from now.

by Angela Natividad    Jun-15-09   Comments (0)   
Topic: Brands, Campaigns, Commercials, Television
Bookmark and Share   

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2009/06/your-car-is-a-homie-a-love-interest-a.php on line 116

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2009/06/your-car-is-a-homie-a-love-interest-a.php on line 116

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2009/06/your-car-is-a-homie-a-love-interest-a.php on line 136

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2009/06/your-car-is-a-homie-a-love-interest-a.php on line 136

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2009/06/your-car-is-a-homie-a-love-interest-a.php on line 142

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2009/06/your-car-is-a-homie-a-love-interest-a.php on line 142

Comments

Post a comment










Send This to a Friend








Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2009/06/your-car-is-a-homie-a-love-interest-a.php on line 327

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2009/06/your-car-is-a-homie-a-love-interest-a.php on line 327

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2009/06/your-car-is-a-homie-a-love-interest-a.php on line 328

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2009/06/your-car-is-a-homie-a-love-interest-a.php on line 328