- Verizon, with help from Powered, is out with Room to Learn, a social media website that aims to help consumers deal with their digital lifestyle.
- New York Festivals has just announced its Call for Entry for the 2011 New York Festivals International Advertising Awards.
- ON Media Group created a 3D projection on the El Capitan Theater to promote ABC's No Ordinary Family.
- Yea, Chevron.
- When Harry Met Sally while eating popcorn.
- Do you love your car as much as this land Rover commercial loves itself?
- The Super Bowl isn't enough for GoDaddy. Nope. It has to have its own bowl, the GoDaddy Bowl. It's taken over sponsorship of what was previously known as the GMAC Bowl.
- Handless model goes topless for cause group.
- WebMediaBrands has launched a new ad school, Mediabistro Creative Pro, a subscription service for creatives looking for affordable training programs.
- Williams Helde is out with its Digital Media Playbook.
- The One Club today announced the second quarter finalists for One Show Interactive
The Farmers Insurance Group has announced a partnership with Farmville. A first for an insurance company, Farmers will have its airship incorporated into the game. It will provide an insurance of sorts to the 60 million monthly players of the game with its airship. The airship will provide "wither protection" free for ten days so that players' crops won't...um...wither.
It was too much for Sesame Street but fragrance campaigns have never shied away from beautiful women with ample cleavage. And since this is Katy's own fragrance, she might as well lend her own delicious curvaceousness to the campaign.
The new fragrance is called Purr. Hence the catsuit.
You know, why don't lingerie companies just come right out and say it. Yea. Enough with this elusive stuff that tries to convince everyone the stuff is anything other than what it really is: clothing that makes men want to fuck women. Is there really any reason we have to gloss over that fact with over-produced videos of hot women tantalizing us with their curves and alluring looks that ooze desirous, animalistic need?
Oh wait. Where was I?
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Suggesting the Roger Federer Gillette can on the head stunt was aided by special effects, this new ASBerlin-created Head commercial featuring Andre Agassi claims the man needs no help when it comes to hitting a tennis ball. We're not making any claims but does anyone really believe that the tennis racket makes the player and not the other way around?
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Remember Ellen Feiss? Of course you don't. So, don't read any further until you watch this. OK? Watched it? Now check out this spoof Bantam Live did in which Salesforce takes on the role of PC and Bantam Live is, according to Bantam, the far superior Apple.
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All we get after viewing this Tiger Beer Know The Not Known video is why? Why? Why? Apparently, it's to provoke curiosity in a campaign the brand is running that rewards people's, um, curiosity and awards them with access to underground, invite-only, Vice Magazine and Tiger sponsored events.
Or something like that.
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This sounds very familiar. While we can't find it, we know this "wake up the dark, arctic town" thing has been done before. This time, it's Philips which is promoting its Wake-up light, a device that slowly illuminates over a set period of time after its alarm goes off. Basically, it's an alarm clock with a really bright light.
To promote the device, a video shot in the Arctic town of Longyearbyen calls attention to the fact the folks in this town experience darkness fo four months out of the year. Thusly, they just might be the perfect customers for the Philips Wake-up light.
The film was shot by Doug Pray, director of, Art & Copy and Surfwise.
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In a commercial only geeks can truly appreciate, Twitter Co-Founder Biz Stone appears Stolicnaya's "Would You Have A Drink With You" campaign. The one that has celebrities (actual ones) talking to themselves. Apparently, Evan Williams was busy coding his next invention. Aside from the fact dubbing Stone a celebrity, the ad is bound to connect with the digerati and, yes, get the tweet shitted out of it. Or is it the shit tweeted out of it?
But who really cares because as Biz asks himself in the ad, "Did it ever occur to you that Twitter is an endless stream of meaningless babble?" Yes, Biz, it did occur to us. Every day. With every tweet we see.
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No, Pepsi didn't buy AOL. They just purchased a page takeover unit that's got the Coke delivery guy doing a Tom Cruise/Mission Impossible stealth stunt to check out Pepsi Max. Apparently, he doesn't realize millions of people have access to AOL.com on a daily basis. So much for stealth.
We are a jealous bunch. We just can''t stand it when we see another succeed. So what do we do when someone steals out limelight? We make fun of them, of course. And that's exactly what Axe is doing to Old Spice right now with a new billboard campaign in Canada.
With the headline, "For men who'd rather be with a woman than on a horse," the campaign actually makes a but of sense. Because unless you're into bestiality, we think a woman is much more desirable than a horse.
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