Shoe Brand Uses Instagram to Give Away Shoes

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Israeli ad agency, Smoyz, has created an Instagram-fueled campaign for shoe brand ALDO. The agency set up a sign with a bell on it in the middle of a sidewalk. The sign instructed people to take a picture of their shoes, upload the photo to Instagram, tag the photo #aldo and add their shoe size. Each person, 457 of them, where delivered a pair of shoes by mobile ALDo show box.

The campaign video claims 798,385 interactions resulted from the stunt and the Instagram integration.

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by Steve Hall    Oct-22-12    
Topic: Guerilla, Social



Floating MINI Hits 'Head of the Charles'

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Boston's annual Fall event, the Head of the Charles crew race, had an interested "boat" make an appearance over the weekend. Floating behind crew boats was a raft made to appear as if it were a MINI. Nice stunt.

by Steve Hall    Oct-22-12    
Topic: Guerilla



Coke Awards 'Skyfall' Tickets to Bond-Like...Actors?

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Coke Zero, following its lackluster James Bond "Skyfall" tie-in commercial, has crafted an intriguing stunt that requires people to get to a particular train platform in 70 seconds. Sounds easy except for the fact there are plenty of obstacles to overcome on the way to the platform. Some have suggested the people accepting the stunt are actors, not random people. Which, of course, makes perfect sense as Coke's lawyers would certainly have something to say about placing people in harm's way just to win a free ticket to a movie.

That said, it's fun to watch and it's far more interesting than the lame commercial. And, apparently, it's been fun for many. The video has clocked 3,360,008 views since it launched October 18.

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by Steve Hall    Oct-22-12    
Topic: Guerilla



Top Secrets to Successful Viral Videos

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This video of a Coca-Cola vending machine which uses Xbox Kinect technology and encourages Koreans to imitate the dance moves of Korean boy band 2PM has been out for about a month. It's accumulated 1,189,846 views on YouTube to date.

So what's made it so popular? Well let us share our years of experience reviewing such videos and the vast knowledge we have accumulated over the years. The secret to creating a successful video is simple. Ready?

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by Steve Hall    Oct-22-12    
Topic: Viral



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PivotCon Explores Transformation From Social Media to Social Business

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Last week, PivotCon was held in New York City. The conference, curated by Brian Solis, focused on the transformation of businesses from using social media as a marketing tool to becoming a full fledged social business. Topics explored how companies are shifting their philosophy, technology and business practices to the point where social becomes part of the corporate DNA, not something your marketing intern does in his spare time.

Representative from 3M, Bloomberg, Philips, GE, Citibank, DollarShaveClub, VirginMobile, Barclay, Coke and others shared how social has pervaded many corners of their company and the changes it has brought about. Perhaps my favorite was the transformation Philips made with it MRI machine transforming the usually antiseptic, intimidating experience into a relaxing, soothing and delightful one. Check out the video below.

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by Steve Hall    Oct-22-12    
Topic: Industry Events, Social







Stanton Optical


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