Fiat Gets Down With Its (Super) Bad Self

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Doner and Superfad are out with new work that aims to help Fiat owners understand the customizability of the 500 model. The spot features two of the custom Fiat 500s, The Beach Cruiser and The Café Racer, unveiled recently at the 2012 SEMA show in Las Vegas.

Of the work, Superbad ACD Jason Cook said, "The spot is a visual stream of consciousness that takes the viewer through the inspiration and conceptualization of the new Fiat 500s. We reconceived the recognizable elements of the car into something surreal and surprising. On the surf car, for example, the wheels became jellyfish and the headlights became a school of fish."

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by Steve Hall    Nov- 9-12    
Topic: Agencies, Commercials



PETA Puts the Muff Back Into the Dive

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For its latest zany effort to call attention to its causes, PETA is out with an anti-fur ad featuring a rather bushy Joanna Krupa and the headline, "Fir Trim: Unattractive. Don't Ruin Your Look With Fur Trim" Oh yes, people. We're gonna get some trim tonight but no bush because, well, bush is bad. No, that's not a political statement. It's just the latest bit of sensationalism from a brand who has so fully bought into the sex sells approach to marketing, they have no problem blatantly acknowledging it.

Of the campaign, PETA Associate DIrector of Campaigns Lindsay Rajit said, "Years ago, it was disgraceful for women to show their knees and we all laugh at that today. And I think that some day, nudity will stop being interesting...and when that happens, we will stop using that tactic. But right now, it's a really fun way to grab attention, and get people on the site. And that's why we do it."

PETA. Brining the Muff back to the Dive.

by Steve Hall    Nov- 9-12    
Topic: Cause, Racy



Is Nicole Westbrook the Next Rebecca Black?

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Having nothing whatsoever to do with advertising other than it's Friday, Friday...we bring you Nicole Westbrook who, perhaps, may become the next Rebecca Black sensation. Produced by Patrice Wilson, the man behind Rebecca Black's Friday, comes "It's Thanksgiving," yet another auto-tuned, teen-fueled ode with, this time, a focus on Thanksgiving and allthe cheesy wonder the day brings.

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by Steve Hall    Nov- 9-12    
Topic: Trends and Culture, Video, Viral



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