The 12 Most Influential Brand Videos of 2012

toshiba_intel_beauty_inside.jpg

This guest post is written by Allan Johnson, Content Strategist at Sharethrough, a native video advertising company. Prior to Allan's time at Sharethrough, he was Director of Custom Content at Universal McCann.

Brand video content is no longer the playground for innovators and early adopters. Brands like GoPro have been built from scratch on video content, while others like Hot Wheels have been revitalized. A President, who made liberal use of video content, has been re-elected, and charities the world over have used poignant videos to activate volunteerism and increase contributions for causes ranging from clean water to marriage equality. As more successes pile up, more brands will produce video content to achieve their marketing goals.

more »

by Steve Hall    Dec-12-12    
Topic: Best, Brands, Social, Video



Should Your Agency Hire T-Shaped Talent?

tshaped-talent.png

T-shaped talent is a term used to define a person's skill set. If a person has T-shaped talent, they are well-versed in a particular area of expertise (represented by the vertical bar in the T) along with possessing the ability to collaborate with experts across disciplines other than their own and apply that knowledge (represented by the horizontal bar in the T).

One can argue T-shaped talent is the perfect skill set A person who is an expert in one field can be counted on to flawlessly complete tasks in his or her area of expertise. Additionally, they know just enough about other fields to work intelligently and productively with experts in other specialized fields. This saves a company time and money because less time need be spent explaining things and more time will be spent accomplishing things.

Continue Reading...

by Steve Hall    Dec-12-12    
Topic: Agencies, Opinion



How to Use Facebook for Mobile Marketing

w_hubs48c4.gif

Did you know that over 500 million people use Facebook on a mobile device? No, really, it's true! Now ask yourself this; are your Facebook marketing programs (you do have Facebook marketing programs, right?) aligned with your mobile marketing efforts? Are the two working together to generate more leads and customers for your brand? If not, we've got your back.

In this HubSpot eBook, part of the Adrants whitepaper series, learn how to optimize your Facebook presence for mobile users. This eBook will walk you through the steps to increase brand awareness and lead generation on the Facebook mobile app and mobile site.

more »

by Steve Hall    Dec-12-12    
Topic: Research



Maurice Levy Has Fun With YouTube During Holiday Greeting

leavy_youtube.png

If you're familiar with Publicis Groupe CEO Maurice Levy's annual holiday greeting, you've probably come to the conclusion that the man can talk. And talk. And talk. This year, the holding company decided to have some fun with the video.

The embeddable video below leads to the full video on YouTube. Why? You'll see when you get there. Try skipping ahead or pausing or changing the volume, the resolution or switching to full screen.

Thanks, Publicis!

more »

by Steve Hall    Dec-12-12    
Topic: Agencies, Video



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Flower Porn Promotes Russian Beer

flower_porn.png

Ever since Russia became, well, whatever it has become after its communist days, the country's ad industry has been obsessed with sex. Even more to than the French, GoDaddy and Carl's Jr.

To promote Redd beer, Artery VFX helped created a commercial that, well, let's be blunt, is flower porn. Instead of humans writing and moaning in ecstasy while the camera films things going in and out of other things, this piece of work focuses on flowers doing it...explosively.

more »

by Steve Hall    Dec-12-12    
Topic: Racy



Captains of Industry Defined

captains_industry_defined.png

Did you know there was an ad agency called Captains of Industry? Did you know Captains of Industry were also business titans at the turn of the century? No, not this recent century. The one before. In any case, check out this video from, yes, Captains of Industry, a Boston-based agency headed by, well, the many heads of Ted Page.

more »

by Steve Hall    Dec-12-12    
Topic: Agencies



JWT Tracks Most Tweeted Brands

jwt_most_tweeted_brands.png

JWT has launched Most Tweeted Brands, a service that, well, tracks the most tweeted brands. Well, not all brands. It's tracking the top 100 global brands as determined by BrandZ ranking. Processing over 2.5 million tweets each day, the site offers a visual representation of tweeted brand activity.

By clicking each brand, one can drill down to see a geographic mapping of tweet origination. One can also eliminate brands from the service which will redraw the prevalence of tweets as compared to other brands. This is particularly handy because Facebook, by far, dominates and pushes other brands off the chart. Reloading the page (or clicking the "reload all brands" button) brings all the brands back.

Additionally, drop down menus allow one to zero in on single countries and brand categories such as fast food, airlines, retail, etc. The chart can be viewed either in tile format or list view

by Steve Hall    Dec-12-12    
Topic: Agencies, Research, Social









Featured FREE Resource: