Cookies. They've been used as a method of online targeting since Netscape introduced them in the nineties. However, they are fraught with problems such as blocking, expiration, privacy issues and duplication. According to a whitepaper from Semcasting, only 50 percent of a target audience is identifiable by cookie because the rest are blocked or the cookie expires and just one out of three of those cookies represent a unique user, less than 20 percent of an audience is actually being reached.
Of course, this being a whitepaper offering, Semcasting has a solution to the problem. It's called IP Zone Targeting and involves going beyond simple geographic IP targeting. Seamcasting has developed a technology that allows advertisers to target user type (home, business, government, etc.) and demographics (750 of them).
Download the whitepaper now to learn more about Semcasting's IP Zone targeting.
Last week a mysterious teaser campaign began to appear on outdoor media across the nation. The campaign made statements such as "The Genetically Privileged Deserve to Die, "Cat Lovers Deserve to Die, "Crazy Old Aunts Deserve to Die, "Hipsters Deserve to Die, "The Tattooed Deserve to Die" and others.
Many were not pleased with the campaign's sentiment with some ripping down the posters and one man telling CBS Chicago, "Nobody deserves to die; come on, that's a hell of a statement."
more »
Barton F Graf 9000 continues its whacky approach to advertising with two new spots for Little Caesars. Touting the brand's $5 pepperoni and $8 3-Meat_Treat pizzas, we are treated to a couple of oddly humorous scenarios.
One spot has an office worker introducing the hot and ready $5 pizza to conference room occupants...including the conference room's electronic equipment which gets just as excited as the human occupants.
In another spot, Woods, a couple of girls are surprised by a deranged clown with a horn.
Pizza. Pizza. As strange as it ever was.
more »
Fitness brand Equinox has once again hooked up with photographer Terry Richardson to shoot the brand's 2013 ad campaign. The campaign, shot at the Pierre Koenig Stahl House in Hollywood Hills is said to "voyeuristically capture a moment made possible by the Equinox-powered body."
So the takeaway? If you work out at Equinox, you can look hot walking up stairs in high heels, slink across a pool table in a sexy cocktail dress, peer knowingly into the camera while laying on a bed as a headless hottie stands over you and strike a starter block pose naked while yet another impossibly hot woman drapes herself over your back.
See? Staying fit dertainly does have its benefits, right?
Richardson's work for the brand's 2012 campaign came under fire for degrading women.
more »
This past April, we highlighted some typically twisted car dealer advertising from Cosby, Texas-based John Keating Chevrolet. The dealership is owned by Rick Melartin who, in the ads, referred to himself as The Finnisher (he's from Finland and competed in the Olympics) because he caught three robbers at gunpoint over the course of 15 years.
The ads are, indeed, strange but he was hailed locally as a hero for his neighborhood protection efforts. That, however, may no longer be the case. Melartin, 51, and his assistant, 37-year-old Maroun Koutani have been accused of plying a 16-year-old female employee, the dealership's receptionist, with alcohol and sexually fondling her in a dealership office.
more »
