When you're on a roll, you might as well keep rolling. And that's exactly what Oreo is doing. As part of its Cookies versus Cream campaign, Widen + Kennedy has created a video that features "physicist and copywriter" David Neevel, who has designed the ultimate Oreo cookie separator.
It's oh-so Rube Goldberg-esque and Neevel, who is actually a copywriter at W+K, delivers his lines with perfectly droll aplomb. The brand, which capitalized on the power outage during the Super Bowl with a real-time ad, plans to release additional cookie separation videos in the coming weeks.
According to eMarketer, almost four billion dollars in advertising budgets were spent on Facebook ads during the past year, and that number is expected to grow to more than six billion in 2014.
Meanwhile, Facebook continues to grow its user base as more people join the world's largest social network and spend more time within its walls. ComScore reports that the average Facebook user spends more than 6 hours on Facebook each month. This report answers questions about how women and men engage differently with ads on Facebook. And the answers are quite surprising.
Brad Pitt would love this! Just like Brad did in the movie Moneyball, KnowledgeTree says it's time to start taking a different approach to sales and marketing content. Every piece of collateral content that marketing produces and sales uses contains data that is influenced not only by the contents of the collateral but by the approach taken during the sales process.
Moneyball Managers, as KnowledgeTree likes to call managers, must know how match-ups play out. Do case studies generate more interest than white papers? Does an ROI calculator really have any value? Do banks respond to case studies about insurance companies? Understanding this kind of data lets sales and marketing teams match-up their best content with different customers - and get more pipeline.
Commuting to work in the morning is usually an insular, inward-focused, introspective, unexciting, reflective, mundane, uneventful experience. Unless, of course, you decide to get on the bus at a Weather Channel-sponsored busstop that's promoting a new Android app.
Just when you are at peace with yourself, ignoring everything and everyone around you, the last thing you want is for it to rain. Rather, for it to rain INSIDE THE BUS SHELTER that has been outfitted with spinklers as props to help hype just how precise the new app is at forecasting.
Right, that sells the app. More likely, it pisses people off and sends then running off to Accuweather.
For the third year in a row, collaborative marketing platform CrowdTap will host its legendary "can't miss" party during SXSW in Austin.
This year's event is promised to be bigger and better and will take place Sunday, March 10 from 8:30PM until 2AM at Haven. The party will take on a futuristic theme and feature emerging music acts, like mashup artists White Panda, as well as ready to break-out bands Radical Something and Little Daylight.
Returning from past events are internationally acclaimed VJ Culture, NYC's top DJ Vikas and, for the second year, the Battle of Austin's Best Food Trucks. Guests will also be entertained by live performances from a fire wielding troupe of dancers and have the opportunity to win a 3D printer from Cubify.
We've been to CrowdTap's past two events at SXSW and they have been great! If you'd like to attend, hook yourself up and register with this special code: Steve1419. The first ten people who use that code will be granted VIP tickets to the party while others will be given priority status on the waitlist for the event.
Much to the chagrin of the geeks, the ad industry has firmly latched onto SXSW and is doing its part to get a piece of the startup pie. One agency, JWT, has decided to launch a pop-up agency at SXSW that will last just five days from March 8 until March 12. Called Walter, the agency will meet with 25 startups and choose the candidates it feels have the best offering and, of course, the provide best return for the agency.
Partnering with startup accelerator TechStars, the agency launched a pop-up website, Call Us Walter, to attract potential clients.
OK, this is cool and all. Who wouldn't want to race around a warehouse in an Audi with a giant paint ball gun attached to the hood of the car so you could shoot at another Audi with a giant paint ball gun attached to its hood? But seriously? Really? How much did this folly cost Audi? Is this really going to sell any cars? Yea. Suburban dads everywhere are going to run out and buy an Audi so they can drive around their neighborhoods acting like a bunch of teenage idiots while their wives tsk tsk them for their stupidity.
Ladies, ever look forward to a wonderful getaway with your man so the two of you can spend some alone time together? Ever wonder why your best laid plans to create such a scenario often times fail? Look no further than this latest Carlton campaign created by Clemenger.
This week, McCann London released a new ad for the Sony Xperia Z smartphone. The ad, shot by director Tarsem and accompanied by David Bowie's Sound and Vision, aims to recall how Sony has been a part of people's lives for a very long time.
The ad opens on a group of people watching the moon landing on a Sony TV. Next, it cuts to a shot of two rollerblading beauties in LA listening to the original Sony Walkman. The Sony Handycam is the focus of the next shot as it records the fall of the Berlin wall. Then the shot depicts two teenagers deep in concentration playing the first PlayStation console and finally, the viewer is left with a vivid explosion of colour as we see a couple experiencing the Festival of Holi in India through their Sony smartphone.
Newspaper advertising? Does anyone still do it? It seems like a waste, right? Well, not if the creative garners all kinds of notoriety and publicity as Monday's Game of Thrones ad in the New York Times did.
The HBO ad placed the shadow of a dragon over a two page spread of not-real content. The stories themselves relate to the show. We're a bit surprised we're actually writing about a newspaper ad in 2013 but it just goes to show creativity still exists. Even if it is within a dying medium