AT&T Says Mother's Day is Not Complicated

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To celebrate Mother's Day, AT&T is launching a special Mother's Day version of its ongoing It's Not Complicated campaign. The spot, entitled Big Hug," will air Friday through Mother's Day and features kids exclaiming that big hugs are better than small ones and that the best hugs come from Mom. It also invites viewers to create their own customized version of the spot by visiting www.ATTmothersday.com where they can send it as an e-card to their moms.

Get on it, people! There are only a few days left.

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by Steve Hall    May- 9-13    
Topic: Commercials



Million Dollar Homepage Hits the Subway!

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Remember theMillion Dollar Homepage? Created by Alex Tew, it was a simple webpage on which hundreds of logos were sold totaling, well, close to $1 million.

Now, a company called Adivide is going old school with the same idea and intends to create a subdivided ad that will appear on New York subways for four weeks in July.

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by Steve Hall    May- 9-13    
Topic: Outdoor



Infographic Explains How Social Media Lost Its Way

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On the heels of its Social Inbox announcement, HubSpot has published an infographic that takes a look at how social media has changed in the short time it's been with us. It's all part of the inbound marketing company's push to make social personal again and, of course, that's exactly what its Social Inbox offering aims to do.

Filled with facts and figures, the infographic details the changes (and changing stats) of social media over the years from the early days when it was just a bunch of friends interacting online to businness' adoption to business' misuse and, ideally, back again.

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by Steve Hall    May- 9-13    
Topic: Social



TBWA Creates Awesome Tablet Ad For Nissan

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Hey this is pretty cool! Nissan, reportedly, is the first car company to come out with self-healing paint that aims to make a car scratch-proof. To tout this awesomeness, TBWA\G1 Paris, in partnership with Dan Paris and OMD Europe created an awesome iPad ad that catches people's attention in an interesting fashion and, at the same time, clearly delivers the product benefit.

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by Steve Hall    May- 9-13    
Topic: Mobile/Wireless



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Chemists Rap 'Buffet Table of Assays'

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We're not a music critic so we can't really comment on the musical qualities of this LifeTechnologiesCorp rap battle which takes place among some chemists in a laboratory. But we can tell you this is the weirdest "commercial" we have ever seen for a chemistry company. Created by Wooshii, the video pits two lab-technicians-turned-rappers against one another in an all out battle over the benefits of two competing products: TaqMan and SYBR.

While we have no idea what TaqMan and SYBR are, viewers -- who are likely chemists -- are invited to vote on which product/rapper was the best.

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by Steve Hall    May- 9-13    
Topic: Video



Boyz II Men Croon in New Old Navy Airplane Ad

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Is it just us or is there a weird white/black vibe going on in this latest installment of Old Navy's airline-themed, Julie Hagerty commercial which features Boyz II Men singing "I'll Make Love to You"?

Created by Crispin Porter + Bogusky, the ad has the boyz sashaying their way up the airplane aisle along with a group of women doing the same. After a bunch of lyrical loolooloo-ing, a woman babbles on about how many compliments she's received on her white jeans and then says, "white is the new blue."

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by Steve Hall    May- 9-13    
Topic: Celebrity



Cervical Cancer Ad Wants Ladies to Lift Their Skirts

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A series of PSA posters for the Singapore Cancer Society depict women in a Marilyn Monroe-like pose that some have dubbed sexist and voyeuristic while others mistook the poster for a fashion ad. Not great for a just cause that's trying to encourage women get tested regularly for cervical cancer.

In a poll conducted by Strait Times, 25% of respondents found the ad offensive yet 64% found the ad perfectly acceptable.

The imagery is certainly iconic and eye catching which, of course, is half the battle when creating ad campaigns. However, sexualizing ads which carry a serious message is rarely a good thing. Via.

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by Steve Hall    May- 9-13    
Topic: Racy









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