While Big Data is the buzzword du jour and every agency and brand is trying to get a handle on it, there are still those who believe the big idea will always trump the "biggest" data.
Amusement Park's Jimmy Smith who is a Branded Entertainment Juror for the Clios is one such person. Recalling what Lee Clow told him about Steve Jobs, Smith argues one of the biggest and most successful brands in the world never much relied on research to develop its ad campaigns.
Awesome. We haven't seen a blatantly sexualized commercial like this in quite some time. Just what we need to get our spirits up today. And speaking of getting things up, it's kind of a forgone conclusion that when three hot Asian chicks pop up out of a rice field in the middle of nowhere and begin to seductively gyrate their hips and fondle their boobs while wearing red hot pants and tight white tops, something's definitely going to come up.
- Microsoft Windows 8 is beautiful and fast...and really, really strange according to these Asian commercials.
- Ladies, Brayola wants you to snap a pic of your bra for the world's viewing and judging enjoyment.
- It's like an Old Navy ad except for bikes.
- Check out how Mullen Chief Innovation Officer and Boston University's College of Communication Professor Edward Boches had his class create a book in three hours.
Nail care membership service LUXECOAT is out with an Entegrate-created video featuring actor, writer and rapper Andy Milonakis and a bevy of nail-wagging ladies who aim to convince us proper nail care can get you vary far in life.
You don't need a Bentley, you don't need a Jaguar. Because when you're nails look good, there's no need to brag.
Milonakis, who's best known for creating and starring in The Andy Milonakis Show on MTV and MTV2, frolics with the ladies as he waxes eloquently about the importance and power of perfect nails.
A billboard campaign for US-based Catholics for Choice in Kenya has raised the ire of the Catholic church over its stance on condoms. The billboard reads, "We believe in God. We believe sex is sacred. We believe in caring for each other. We believe in condoms." The ad is signed off with "Good Catholics Use Condoms."
What the? A livestream from Cannes? What's up with that? Isn't the entire point to waste shitloads of money traveling to Cannes, France for a week to bask in the sunshine and drink Rose on the Carlton Terrace (and shitty beer at the Gutter Bar) on the company dime? How the hell are brands and agencies going to waste all this boondoggle money if we don't even have to go?
Well now don't be stupid. Cannes Lions will not be livestreaming the entire thing and even if they did the experience would never come close to actually attending -- which we can say from experience.
Every year, Swiss lingerie brand Triumph debuts a concept bra. Past efforts have included a tourism-themed bra, the Hanshin Tigers Bra which honored the Japanese baseball team and a bra that claimed to help women quit smoking.
This year the brand has introduced the Abenomics bra which is named after Prime Minister Shinzo Abe. The bra is a nod to Abe's "three arrow" economic plans which aims to hoist Japan out of its present deflationary state by raising inflation 2% each year.
You never get a second chance to make a first impression. That's why your homepage is undoubtedly one of the most important pages on your website.
For any given company, the homepage is its virtual front door -- and face to the world. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. Despite mom's best advice, unfortunately, a lot of people still judge a book by its cover.
Don't let that happen. Flip through these 54 examples of brilliant homepage design to inspire your own homepage design strategy.
Prison. War. Switched at birth. These are the topics central to a new and strange TBWA\Hunt\Lascaris campaign for Uniball pen. Each of three spots takes place in a setting (prison, war, in a girl's bedroom) where the subject receives a letter that is then read in one of three fonts (Edwardian Script, Comic Sans and Broadway). Oddness pursues.
We think it's the poor girl who gets the worst news in the campaign but each version is a bit weird in its own right. It's a decidedly different way to sell pens that, let's be honest, no one even uses anymore but we can't fault the brand for trying.