Molson Rejuvenates 'I Am Canadian' With Beer Fridge Stunt


Ten years after retiring its "I Am Canadian" tagline, Molson has brought the tagline in a 90 second video entitled The Beer Fridge. In the video, we see Refrigerators full of Molson being placed in locales all over the world including Northern France, Brussels, London, Canterbury, Cassel and Belgium.

But, the refrigerators are locked and can only be opened by inserting a Canadian passport. All manner of Canadian pride ensues. A :30 version of the video ran during game six of the Stanley Cup playoffs Monday night.

The campaign was created by Rethink and video was directed by Jonty Toosey of Partners Film.

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by Steve Hall    Jun-25-13    
Topic: Guerilla

Nik Wallenda Grand Canyon Crossing the Week's Most Tweeted TV Event


Nielsen's SocialGuide has launched a new weekly analysis of Twitter-related social media activity in relationship to 240 TV channels. Topping the charts this past week with over one million tweets was, of course, the Nik Wallenda Grand Canyon crossing. Rounding out the top ten were Pretty Little Liars, The Voice, Love&Hip Hop:Atlanta, Teen Wolf, WWE, The Voice Final Performances, The Wanted Life, Girl Code Compliments and Gril Code Public Displays of Affection.

by Steve Hall    Jun-25-13    
Topic: Research, Social, Television

So This is What 60 CMOs Did in Cannes Last Week


Well it wasn't all glamour and glitz last week in Cannes. It seems some actual work was completed, at least among 60 CMOs who participated in the Adobe-chaired Marketing2020 round table which examined the role and creation of purposeful brands, the structure, role and capabilities of marketing, how to analyze big data in marketing, the role of the CMO and collaboration with agencies. The group also discussed findings from the Marketing2020 Study which found:

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by Steve Hall    Jun-25-13    
Topic: Research

'Real Mad Men And Women of Madison Avenue' to Explore History of Advertising


The One Club and WNET have teamed to produce The Real Mad Men and Women of Madison Avenue which will debut June 30 at 8PM on THIRTEEN. Inspired by AMC's Mad Men, The Real Mad Men and Women of Madison Avenue, hosted by Isaiah Mustafa, chronicles the growth of the advertising industry from the 1950s through today and will feature Roy Eaton, Jerry Della Femina, Paula Green, George Lois, and other creative giants.

Also featured will be some of today's advertising luminaries including Gerry Graf , David Lubars, Tham Khai Meng and David Sable as well as Mediapost advertising critic Barbara Lippert and Interactive Advertising Bureau President and CEO and former New York Times ad reporter Randall Rothenberg.

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by Steve Hall    Jun-25-13    
Topic: Television

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