This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you shamelessness.
In a SXSW panel that jumped on the topic du jour, Pinterest, moderator Jolie O'Dell, a reporter at Venture Beat, carefully crafted a discussion that steered clear of the usual social media blather that all too often pervades conference panels.
The panel, while acknowledging the importance of the social graph, advocated consideration of what they dubbed the "interest graph." The interest graph is a focus on, as the title suggest, what people are interested in. And services like Pinterest have brought this to the forefront.
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This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you headlines about itself.
In a SXSW panel entitled Social Media Comes of Age Without the Help of Porn, moderator Lisa Joy Rosner and panelists Jeremiah Owyang, Dave Evans, Katie Paine and Jason Falls examine the use of social data to determine consumer preference. Oh and that title comes from the well known fact porn invented everything on the internet except social media. Because, after all, do you really want to share your inner most fantasies on Twitter with a porn brand?
Owyang noted the proliferation of social data is causing a fundamental change in the way brands discover consumer preference and buying intention. He also suggested the use of social sign on (using Facebook to log in) will increasingly allow brands to taylor messages to individual wants, needs and desires.
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Wow. Just wow. Very powerful stuff. Very compelling message. Very bold approach. Very daring, in fact. Porn star Sasha Gray, who has made a lot of money doing things most people would never consider doing, can be seen in a commercial for EqualPayDay, an organization that fights to close the wage gap for women. According to EqualPayDay, women make 22 percent less than men for the same job.
Of the disparity in salary between men and women, EqualPayDay says, "One of the main reasons this issue still exists is that too often young women make career choices led by general expectations. Equal Pay Day however wants to motivate them to think about these expectations, and not just follow them blindly. Sasha Grey wants to as well, and to help spark the debate, she's agreed to share the story about her short but demanding career in adult entertainment."
While it's doubtful porn will ever go away, it's sad that, for some women, it's one of the only ways to make more money than men.
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This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you startling birds with a brass horn.
When you peruse the SXSW panel listing prior to making your way to the annual nerd-fest in Austin each year and you come across a panel entitled Social Media is a Bubble and SXSW is a Fad, interest is piqued. The panel aimed to explore if, in fact, social media is a bubble about to burst and whether or not SXSW has simply jumped the shark and become too large.
The panel, which was moderated by Attention Founder and CEO Curtis Hougland, kicked of with what, for a second, seemed like the introduction of some kind of new killer app that would ensure that your social media activity would always rise to the top. A few seconds in, it was clear the app was a joke but, because of the app's "boom! there it is" approach to popularity was an integral component, it did get everyone to shout "boom" before they asked a question. Which, of course, was funny. But even funnier was one woman who came to the session late and had no idea why she had to say "boom" before she asked the question.
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This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you chicken for breakfast.
Each year blog ad network BlogAds takes a look at the number of agency personnel attending SXSW. And each year they crown an agency The Agency King of SXSW. This year the honor goes to Digitas which sent 79 employees to Austin this year. Congrats, Digitas.
Last year saw a huge increase over 2010 in the number of ad agency people attending SXSW. Reason? Agencies finally realized this annual geek fest in Austin was worth their time, ponied up the money and sent ten times the number of agency personal than they did in 2010.
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