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Shopper Card Miraculously Improves Animal Life

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We like Psyop. We like Clemenger BBDO. We do not like this new work the pair created for New Zealand-based shopper card, Fly Buys. Why? Because it makes no sense. Now, to be fair, we've never used a Fly Buys card so we may not completely understand its magical qualities but we're pretty sure sliding a piece of plastic through a card reader isn't going to make some animal's life more enjoyable. But, hey, that's just us.

Watch the spot and see if you can feel it.

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by Steve Hall    Sep-21-12    
Topic: Commercials, Strange



Mitsubishi Lancer Lost in Silly Chase Scene Ad

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Point of advice to john st., the agency that created this commercial for the Mitsubishi 2013 Lancer; if you're going to spend 60 seconds highlighting a vehicle, you might want to shoot it in a way so that the viewer can actually see what kind of car they are being sold.

The spot, your typical chase that really isn't a chase, focuses in on a guy who spots a vehicle in his rear view mirror. Turns out it's not who he thinks it is. And we find out he's not who we think he is.

It's a bit of a forced ant-stereotype combined with a lame joke we've seen a million times before.

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by Steve Hall    Sep-21-12    
Topic: Commercials



How the 'I Am' Statement Can Improve the Creative Brief

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This guest article is written by Jim Signorelli is CEO of StoryLab Marketing.

Why do we call them "creative" briefs?

The traditional advertising creative brief, has a history dating back when it was first used in 1863.

That same year, President Lincoln was asked to speak at the dedication of the new Solidiers National Cemetery in Gettysburg, Pennsylvania. An unprecedented human tragedy and the product of a war Mr. Lincoln was having to justify would serve as the backdrop for this speech.

To prepare Mr. Lincoln for this challenge, a staffer developed an outline of what needed to be said. This first-of-its-kind outline was so named "the creative brief" because it provided "a focused structure that the President could use for inspiration." Here's how it read:

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by Steve Hall    Sep-21-12    
Topic: Opinion



79 Remarkable Social Media Facts

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In this Social Media Wrap Up September 2012 report, part of the Adrants whitepaper series, top marketing experts share their lessons learned and secrets on social media discussing everything from the basics to the most advanced techniques. The report, a collection of several short articles, will help you learn how your company should use social media as well as how to hire a social media agency or whether or not you should keep the position in-house.

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by Steve Hall    Sep-21-12    
Topic: Research, Social



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Toshiba and Intel's 'The Beauty Inside' Explores True Love

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Have you watched The Beauty Inside? It's one of the best examples of branded content ever. The story is deep, wide and intoxicatingly engaging. Over six episodes, we follow the life of a man, Alex, who looks different each day. And he's falling in love with the same woman who, of course, doesn't know he's the same man inside.

Alex keeps a journal of himself each day documenting his different personas. He's always alone because, well, it's not easy creating a lasting relationship with a person who looks different everyday...even if they are the same person inside.

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by Steve Hall    Sep-21-12    
Topic: Brands, Campaigns, Celebrity, Video



Warby Parker Debuts First TV Commercial

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Online eyewear retailer Warby Parker is out with an oh-so-British themed TV commercial, the first for the brand. The cheeky ad, created by New York shop Partners & Spade, borrows imagery from 1950's magazines as well as collections of Victorian wallpaper, Japanese architecture and textbooks.

Now if only they could do progressive lenses.

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by Steve Hall    Sep-20-12    
Topic: Commercials



Why Brands Should Attend Affiliate Summit

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You may have heard of this thing called affiliate marketing. It's a not so quiet segment of online marketing that Forrester predicts will experience a 17 percent compounded annual growth rate between 2-12 and 2016 to become a $4.5 billion segment.

I've been to Affiliate Summit, the premiere conference in the space, every year since 2008 as attendee, press or photographer. While I can't say I'm an uber affiliate marketing professional after all those years (my own fault), I can say I've formed some of the closest personal and business bonds of any of the many marketing conferences I attend. And I've learned about an entirely new segment of online marketing.

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by Steve Hall    Sep-20-12    
Topic: Industry Events



Backstreet Boys Tout Old Navy Skinny Jeans For All Sizes

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Hmm. So this is where the Backstreet Boys have been. Trapped inside a giant Old Navy boom box. The fashion brand has tapped the boy (man?) band to tout a new line of Rockstar skinny jeans with "more stretch" to fit "more people." Great, CP+B. Now even more fat people can force jeans over their gigantic asses falsely thinking they are skinny because they are basically wearing a stretch pants version of skinny jeans.

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by Steve Hall    Sep-19-12    
Topic: Celebrity, Commercials



Yawn...Samsung Makes Fun of Apple...Again

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You know, there's something really dumb about the latest Samsung ad which trashes Apple fan boys. You'll recognize the familiar scenario; Apple fans lined up waiting to pick up their new iPhone 5 while Samsung Galaxy S III mock them.

Here's the problem, while the mocking on certain features may be warranted and showing Apple fans waiting in line may be the only way to do it, the spot forgets one minor point; you don't have to wait in line to get the new phone. You can get it sent to your home.

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by Steve Hall    Sep-19-12    
Topic: Commercials



Coke Zero Does Skyfall, Most Interesting Man Endorses Obama

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- The girl is cute but not loving this new Coke Zero tie in with the upcoming James Bond movie Skyfall. It's just too...musical.

- Dos Equis Most Interesting Man Endorses Obama. Not all are accepting of the fact he's an actor playing a part and can endorse whomever the hell he pleases.

- Fresh out of her marriage to Tom Cruise, fresh-faced Katie Holmes has been tapped by Bobbi Brown Cosmetics to front a new campaign as the brand's first celebrity spokesperson.

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by Steve Hall    Sep-19-12    
Topic: Campaigns



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