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RedSquareAgency Uses Vine to Send Valentines Day Messages


Making good use of this month's app of the moment, RedSquareAgency is using Vine to create customized Valentine's Day Messages. Coupling with Vine's #Valentine initiative, the agency will send a personalized Vine message to those who tweet @redsquareagency or who visit ValenVine.

by Steve Hall    Feb-14-13    
Topic: Agencies, Social

Scary 'Ski Mask' Guy Touts Benefits of VW Beetle Convertible


What would you do if you a man walked into a convenience store wearing a ski mask? While you'd probably do your best not to jump to conclusions, likely you'd still be scared shitless.

Or you'd realize you were in a Volkswagen Convertible Beetle Convertible commercial touting the fact that every day, including freezing cold days, are top down days, hence the ski masks. Nice work, Deutsch LA.

more »

by Steve Hall    Feb-13-13    
Topic: Commercials

Whatever You Do in Bed, Sealy Supports It


You might not initially think of a mattress as a focal point of your life's intimate (and, no, we don't mean sex) family moments but if you stop and think for a minute, we think you'll come up with a precious moment or two that took place on your mattress.

That's the focus of this very different mattress ad for Sealy created by LA-based Arcana Academy. Taking the brand's 'Whatever You Do In Bed, Sealy Supports It' campaign into new emotional territory, the spot recounts the story of a family moving across the country. When they hit a bump in the road, the mattress flies off the back of their moving track and the seminal moments in lives flash before viewers' eyes.

It's quite touching actually.

more »

by Steve Hall    Feb-13-13    
Topic: Commercials

Sports Illustrated Teases Swimsuit Issue


As if the Sports Illustrated Swimsuit Issue actually needs any promotion. But that didin't stop the brand from putting one out to support its week-long push to get everyone to clamor for its cleavage collection as if humans were a species that can't get through one day without fantasizing about having sex with Kate Upton. Oh wait.

more »

by Steve Hall    Feb-13-13    
Topic: Racy

Taco Bell Introduces Doritos Cool Ranch Taco With Vine


Like a bunch of lemmings jumping off a cliff, more and more marketer's are jumping aboard Twitter's Vine to tout their brands. Seriously. It's like Pinterest doesn't exist any more. Vine is the shiny new object du jour for marketers.

Not familiar with Vine? It's actually a fairly cool app. It allows you to shoot six second videos that can be broken up into segments allowing for some fairly ingenious creativity.

Today, Taco Bell jumped on the bandwagon to announce the new product which will be available March 7.

more »

by Steve Hall    Feb-13-13    
Topic: Social

How to Optimize Your Email Campaign ROI


Email marketing is always changing. While overall read rates declined in Q4 2012, some marketers defied the odds with responsible, well-planned email sending strategies. However, as the top email marketers continue to test and optimize, new subscriber behaviors are changing the rules of the game.

Download this Email Intelligence Report now from Return Path to tap into the latest data trends and analytics to optimize your email campaigns and email ROI.

by Steve Hall    Feb-13-13    
Topic: Direct, Research

Sophia Vergara Disses Guy For Can of Diet Pepsi


In her continuing quest to find and consume every last can of Diet Pepsi, Sophia Vergara, again, passes over a suitor, this time eschewing the advances of a handsome fellow diner in favor of, yes, another can of Pepsi.

Created by TBWA, the work continues its association with the Modern Family star.

by Steve Hall    Feb-12-13    
Topic: Celebrity

Marketers Ball Seeks Sponsorship For ad:tech Event


If you're heading to ad:tech San Francisco in April, consider sponsoring and attending The Marketers Ball. In the past, has had Digital Underground & Too Short with live bands to back them both. In New York they've had Funkmaster Flex, Doug E Fresh, they've co-produced an event that brought Naughty By Nature and Slick Rick.

During the Affiliate Summit shows they've had Nelly, Big Boi of Outkast, Three 6 Mafia, Ice-T & Coco and many others. Attendance at these parties averages 2,000.

If your a company that will be attending and/or exhibiting at ad:tech, consider sponsoring The Marketers Ball. Packages begin at $1,000. If you're interested please contact darren@marketersball.com or call 818 825-3972.

by Steve Hall    Feb-12-13    
Topic: Industry Events

Digital Cupid Reveals Your True Valentine


If you think you know who your true Valentine is, think again. After all in this day and age of social media...ahem...stalking, the rules are very different. And Charlotte-based ad agency Tattoo Projects is out to prove it.

The agency has developed a Facebook app called From Cupid that, by analyzing your Facebook interactions, tells who who your true sweetheart is. The results may surprise you!

by Steve Hall    Feb-12-13    
Topic: Social

Band Launches Single..On USB Sticks Attached to Balloons


Belgian band Garcia Goodbye got creative with the launch of its new single. The band decided to literally launch the single...by attaching USB stick containing the song to balloons they let go into the sky.

The band also decided it would personally travel to the furthest location the USB was found, 800 kilometers from the home.

The stunt seems to have work. The band's single has been featured on Coldplay's website.

more »

by Steve Hall    Feb-12-13    
Topic: Video

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