'Wedding Crashers' Promoted With 'Trailer Crashers'
New Line Cinema, like every other movie distributor has a website promoting its upcoming movies. But, for the release of its Owen Wilson/Vince Vaughn comedy, Wedding Crashers, New Line has added a twist and created a section of the movie's website where visitors can "crash" the movie trailer. Visitors who enter their name, a friend's name and their head shots will appear atop the bodies of their characters in a "re-cut" version of three minute online trailer. Once the "re-cut" trailer has been completed, people will want it to be seen so, of course, they'll send it out to their friends. It's a very simple, yet ingenious way to get the movie's site spread virally.
This is very cool and innovative - could be the next subservient chicken virally speaking...
We put up a site so people could
easily find the promo. It's called
i dont understand what it is...maybe i should check it out
I was wondering who created this campaign? It is really innovative? I was curious which agency did it...
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