Lost Sock Street Posting Promotes SciFi's 'Triangle'


The sidewalks of New York are always filled with interesting postings, odd imagery and, yes, ads. Bucky Turco spotted one of those "I've lost my cat" type postings on a street pole which turned out to be a promotion for Sci Fi's new show, Triangle. The posting shows a picture of a sock with the headline "Lost" and provides tear off tags with a link to nothingstayslostforever.com, a promotional site where visitors can enter a sweepstakes to win a home theater system, a television and an Xbox 360. Actual "lost socks" with the logo were placed in various laundromats too. Cunning created and executed the promotion.

Turco didn't like the Xbox tie in but we think the over all promotion is intriguing enough to warrant notice and create awareness of the show. Only time and Nielsen will answer that question.

Written by Steve Hall    Comments (4)     File: Cable, Guerilla, Poster, Promotions     Dec- 8-05  
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I read in the WSJ that they are also leaving actual socks with the teaser in laundromats and gym locker rooms in select markets. It seemed kind of gross to me, but creative.

Posted by: Lori on December 8, 2005 01:47 PM

i believe Cunning did this: www.cunningwork.com

Posted by: peter on December 8, 2005 02:52 PM

Thank you Peter, we did indeed! And Lori, yes we did place a lost sock into "drop off" wash bags to support the posters.

Thanks for the mention Adrants, we're all massive fans of the blog, we feel honored!

Floyd Hayes
Head Creative Bloke
Cunning New York

Posted by: Floyd Hayes on December 8, 2005 03:23 PM

Sorry to double post - but just to let you know they were brand new socks and made in America. Trust me, they didn't want to use my old worn socks. I wouldn't say they smell but they could walk themselves to the Laundrette ;)


Posted by: Floyd Hayes on December 8, 2005 03:29 PM

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