Got Milk Campaign Travels to Brittelactica


Adding a change up to the American Dairy Association's Got Milk? campaign, Goodby, Silverstein & Partners has created a new campaign focusing on a race of aliens from Brittlelactica who suffer from a "series of horrible health ailments" until they visit earth and discover a special elixer called Da Iry. A TV ad points to a content-rich website that riffs on the supposed problems a diet without milk can cause. Brittelactica is broken into four regions, Insomniastan, PMStonia, Papua Hairthinny and Cavitopi, each suffering from ailments caused from the lack of milk. Each region contains a history and a message from the region's chancellor. each of whom suffers from his region's ailment.

The site also contains mission archives which humorously looks into human behavior, a Da Iry translator which is a sort of bad rendition of Subservient Chicken, and videos detailing the discovery of Da Iry. All in all, it's very nice work. It's a sister campaign to the recent Cow Abduction campaign. View the TV spot here.

Written by Steve Hall    Comments (3)     File: Campaigns, Commercials, Creative Commentary, Good, Online, Television     Mar-17-06  
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Boooooring. This thing was so boring. It was long winded, not very funny and pointless. This is what is going to replace the brilliant "Got Milk?" campaign?

Posted by: David Newstrom on March 18, 2006 10:00 PM

"Moo Moo the Dancing Cow" says the members of the USMDT would never endorse this effort. Get real! Join the U.S. Milk Drinking Team!

Posted by: Captain of the U.S. Milk Drinking Team on March 19, 2006 09:23 AM

I think it's funny as hell. The guy making the weird utter gesture with his hands in the Da'Iry translator thing is pure comedy.

Posted by: Tom Tom on March 20, 2006 03:12 PM

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