'Lost' Promoted in Brazil With Missing Persons Poster

11872 Publicis.jpg

Advertising for Peanuts points out a campaign in Brazil created by Publicis Sao Paulo to promote the ABC series "Lost." The campaign features missing persons posters with the images of the show's characters.

by Steve Hall    Mar-17-06   Click to Comment   
Topic: Good, Poster, Television   

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This execution was already done. It was used to launch the series in the Fall of 2004 in the US.

Posted by: Been there, Done that on March 17, 2006 7:51 PM

Hmm. So I guess that makes it a shitty concept the second time around?

Posted by: Steve Hall on March 17, 2006 8:05 PM

this concept should get lost.

Posted by: John on March 20, 2006 12:30 PM