News Corp. Launches Teen Stalker Awareness Campaign


OK, that's it for all you teen-loving 30/40-something men. With the launch of a new stalker awareness campaign, News Corp. hopes to make MySpace teens completely aware of your shenanigans and boot you back to women your own age. Created by the Ad Council in 2005, the campaign will blanket Fox properties MySpace, Fox network, FX, National Geographic and Fuel TV. With the ever-imaginative tagline, "Don't believe the type," the ads point people to the National Center for Missing and Exploited Children's center website which then links to a page specific to the campaign. On that page are links to the PSAa, a game that aims to teach kids about the sketchiness on online profiles and an area with information for parents.

by Steve Hall    Apr-10-06   Click to Comment   
Topic: Campaigns, Commercials, Games, Online, Radio, Television   

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Love that they're trying to do something to educate youngsters on the hazards out there. It's a damn shame that those crazy bastards are amongst the crowd. Kind of reminds me of the Phillip Morris ads though. You know, the ones they are "forced" to make. What next? I can see this ad coming out next year

"The Federal Goverment has determined that belonging to MySpace increases your risk of falling victim to a sexual predator. The best way to avoid this risk is to not use MySpace. - Brought to you by News Corp. As part of its on going fight to protect you from itself."

What needs to be done IMO, is to allow minors limited access and impose other protective security measures. Use your head MS.

Posted by: John on April 10, 2006 2:43 PM

This is definately a move in the right direction for MySpace, but honestly it's an impossible task. 60+ million members and who knows how many private member-to-member messages sent per day. I would suggest adding a real "Abuse" button that can be clicked when viewing personal messges in the INBOX. That way it would be quick and easy to track people who are sending offensive material. Thanks for the heads up Adrants, your article has been linked to at

Posted by: Scott on April 18, 2006 1:57 PM