Ordinary Animals Jealous of Zoo Animals


Not that any animal in their right mind would actually want to live in a zoo if they had the choice but these commercials for the Toronto Zoo would have us believe so. OK, so that statement was tinged with tree-hugging liberalism but would you want to live in a cage if you didn't have to? Anyway, there's three spots and they're sort of funny. There's also a website at which you can here other animals plea for a life in the zoo. They were created by Lowe Roche.

by Steve Hall    Jun-28-06   Click to Comment   
Topic: Commercials, Good, Online, Television   

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This is just stupid, I don't know what happened to this agency they used to good work but now it's just all wacky for sake of being wacky.

Posted by: James on June 28, 2006 10:09 AM

Not really germane to the ad, but: While many zoos are depressing, some zoo animals do lead "normal" lives and are protected from many of the forces that are currently decimating wildlife all around the world. Whether an animal is in its "right mind" is an anthropomorphization. You can't know whether animals have minds, let alone the state of their possible mind. Your criticism of this ad is based your own world view. Of course, we all see ads through our own world view, don't we?

Posted by: Jim Tennermann on June 28, 2006 1:32 PM

First of all, if you're going to post an ad critique, learn proper spelling and grammar - then perhaps people will take you and your opinions seriously.
Second of all, if you are reading this deeply into this commercial and are commenting on the "right mind of animals" you have waaaay too much time on your hands and need to get a life. Take the ad at face value, and you will see the very simple point briliantly captured and executed by Lowe Roche, and that is that there are animals at the Zoo that you do not see everyday. Simple, and the parents and kids love it. They are the target audience, and not you.

Posted by: Elle on July 9, 2006 6:06 PM