Red Lipstick Adorns New City Coffee Cups


If you're one of the few people daring to grab a cup of coffee from a New York Street vendor, you may receive a cup that looks like a woman wearing red lipstick has already used the cup. Makeup retailer Sephora, with help from PromoMedia Concepts produced coffee cups branded with a store opening message along with an imprint that makes the cup look like it's been sipped before. It certainly grabs the attention. After all, no one wants to drink out of someone else's coffee cup and this lipstick sure does make one look closely to make sure it's just an imprint and not the real thing.

by Steve Hall    Jun-22-06   Click to Comment   
Topic: Good, Guerilla, Packaging, Specialty   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Im a dood so i may have this wrong but isnt the sign of a quality makeup product the fact that it doesnt come off?

is there a chance this message is heard as "come check out our sub-par makeup"?

maybe thats a little too picky...


Posted by: dm on June 22, 2006 3:32 PM

>If you're one of the few people daring to grab a >cup of coffee from a New York Street vendor,

I wouldn't want you to give people that are not from New York the wrong idea, but there are a lot of people who buy their coffee and tea from street vendors. In addition, I don't think Sephora would have invested the money if there weren't a market.

Posted by: Ibrahim on June 22, 2006 11:25 PM

Ok this old west cowboy would not buy a cup of coffee from a street vendor even in this little city. Who is Sephora trying to reach? Does this cute little stunt even have a chance to reach their real chosen market?

Posted by: Roy on June 23, 2006 9:10 AM

Nothing like getting some lipstick on your dipstick!

Posted by: John Boy on June 23, 2006 12:10 PM

They'll hit their target:

"An Emerging Market
The Coffeehouse Retailer:
40 years old
58% married
42% male
58% female
34% high school or less
66% college or more
$63,600 annual income (National Coffee Association, April 2001"

Good job.

Posted by: John on June 23, 2006 5:11 PM

John, give me a break, a street vender in the same class as a normal Coffeehouse Retailer!!!!!

Your figures are right for the Starbucks of the world. I wold be impressed if they were playing with the real coffee juke joints.

Good job? This time not likely!

Posted by: Roy on June 24, 2006 9:56 AM