Launch of Anheuser-Busch Bud.TV And Bud Tube Confirmed


We knew it was coming. We knew it was only a matter of time. Well, now it's official. Anheuser-Busch, in February 2007, will launch, an online content channel with entertainment, news, celebrity interviews, comedy and sports and Bud Tube, a YouTube-like site whereby people can upload the usual consumer generated media type stuff. The brewer has invested 30 million on the project and content will come from Kevin Spacey, Vince Vaugh, Ben Affleck and Matt Damon-owned production companies as well as from the agencies that currently produce the brewer's advertising. With a February 2007 launch, it's likely we'll see Super Bowl spots promoting the launch - that is if the TV net doesn't see it as too competitive.

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At this point in time....SOOOOOOOO Whatttttt, Wooooo Cares. Spend all of that money to develope it, now how much will they spend trying to drive us to it? Will it sell beer, who cares.

Posted by: roy on September 7, 2006 12:25 PM

getting people there won't be an issue if they begin with excluive, fan driven content like behind the scene footage of Dale Jr, sponsored bands like Train and festivals like Bonaroo.

i personally could do without the BudTube concept...there's nothing to gain there.

Posted by: Scott Burns on September 7, 2006 1:55 PM

Every time an agency does a viral they're taking one baby step of what AB is doing. They build a flash-in-the-pan supernova audience, but then beacuse there's no promise of more, the audience goes away.

To the naysayers, this is the future. Audiences are moving online. Networks currently own audiences and brands pay to access them. NOW, with web, brands will develop their own audiences, save money and develop more control over the entertainment.

It's not going to replace TV, obviously, but we're looking at the beginning of a primary future media model here. Folks who don't get this don't understand the underlying business structure of the media world, I think, anyway.

Brands can't own TV networks, just collectively pay all their bills - but they can own online ones.

Posted by: Sean on September 7, 2006 6:00 PM

Sean, it's a waste on my time. What are they going to offer me that is new. What will make me go search for it. Entertainment I can get all over the place now.

Posted by: roy on September 7, 2006 6:48 PM