Mobile Flatbed Fights, Bodog Girls Promote BodogFight Event


To promote its mixed martial arts December 2 pay-per-view event, entertainment company Bodog is introducing the BodogFight Red Light Fight series, mini fights that will take place in the back of flat bed trucks which will drive around New York City and several California cities. Complete with round card holding Bodog Girls, fighting will commence each time the truck stops at a red light. It ought to make for some interesting entertainment but we feel sorry for the girls in bikinis who, by November 19 when the promotion starts, could face some less then pleasant temperatures at least in New York. We'll be watching for them though.

UPDATE: If you want a sneak peak at a prototype of the truck, click here.

Written by Steve Hall    Comments (2)     File: Good, Guerilla, Outdoor, Promotions     Nov-10-06  
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Posted by: johnie walker on November 13, 2006 01:55 PM

I also really like this promotion, however I think people will have a hard time understanding what Bodog is when there is only fighting at red lights. The Red Light fights do not accurately represent the brand or distinguish itself from the competition. It would be more effective if the promotion could separate Bodog Fights from other mixed martial arts entertainment. The promotion is an example of creative guerrilla marketing so I could not help posting on Bodog too.

Posted by: Eric on November 16, 2006 01:59 AM

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