Beatles Actually Proponents of Savvy Spending According to Target


In their usual mod, somewhat Stepford style, Target takes the Beatles' "Hello, Goodbye" and makes one critical improvement, which they flash intermittently throughout the ad.

We'll grant it that John Lennon maybe had spelling issues but whether he meant "goodbuy" is not for us to say. Sir McCartney's staying mum. Guess we'll never know.

This is way better than turning Audrey Hepburn into the posthumous spokesgirl for Gap, yeah? If only the dead could protest on their own. Actually Orville Redenbacher might just be able to.

Written by Angela Natividad    Comments (6)     File: Bad, Celebrity, Commercials, Online, Television     Jan-17-07  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines


Just for the record, McCartney wrote this tune. Lennon didn't make a contribution. See his comments in his Playboy Interview shortly before his death.

Posted by: Jeff on January 17, 2007 01:51 PM

"Yeah! Yeah! Yeah!" I immediatley take note whenever I hear a Bealtles cover. Even as a life-long Bealtles fan, I have to admit that Target's version was well done. The big question in my mind, however; how much did Target have to pay for the rights to use a Lennon-McCartney tune?

Posted by: steve on January 17, 2007 02:02 PM

Sir Paul is no longer the owner of the song.

Posted by: arthur on January 17, 2007 02:17 PM

Why are we dancing around the fact that this fashionista tripe dogpile came out of the once proud Wieden and Kennedy?

They have target right? Or did one of their non-Agencies of Record do this?

Posted by: Dean on January 17, 2007 05:17 PM

John was a bad speller? I sorta don't think so, besides he hated this song, which is a complete MCcartney song.

Posted by: David Holmes on January 17, 2007 07:23 PM

And somewhere, Michael Jackson is grateful.

Posted by: PLD on January 23, 2007 03:40 PM

Post a comment