Cargill Brings Ice Cream Truck Feed to Polish Barnyard Animals


We dig this approach that Cargill took to illustrate how they create solutions for farmers. The spot is subtle, soothing and just a pinch witty: if we were barnyard animals an ice cream truck feed would get us pretty stoked too. Then again, the combination of music and food is unbeatable.

Apparently Cargill actually did travel a Polish town with a singing truck to hawk barnyard feed. That's not a job we'd want, but we salute the effort.

Direction credited to Raymond Bark of Gartner.

Written by Angela Natividad    Comments (2)     File: Good, Online, Outdoor, Packaging     Jan-16-07  
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There's a "gotta have more cowbell" joke here somewhere but it just isn't coming to me. I do like that ad. And I wouldn't mind the song as a ringtone (though others around me might mind it very much).

Posted by: closethipster [TypeKey Profile Page] on January 16, 2007 01:46 PM

Yeah, I was having some trouble wrapping a livestock joke around it too, and it's so good for it: livestock, ice cream truck, livestock feed in ice cream truck - they've practically done the work for us. Must be the weather.

Posted by: Angela Natividad on January 16, 2007 06:22 PM

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