McDonald's Places Subliminal Ad on Cable Network


Get ready for the return of the proverbed naked girl in the ice cubes of liquor drink ads. Or at least single frame brand blips on television shows such as the Food Network's Iron Chef America. YouTube user H20ay32 posted this video capture of a recent broadcast during which a single frame of the broadcast consisted of the Golden Arches and McDonald's tagline, "I'm Lovin' It." While McDonald's did obviously sponsor the show with on screen billboards, this subliminal placement by a major brand is sure to create debate.

While this form of advertising has been around in one form or another since the girl in the ice cube debate decades ago, we're not sure we've seen a blatant effort such as this by a major brand before. Is this a trend in the making or a tactic that will forever tarnish (as if that hasn't happened already) the reputation of marketers in the eyes of consumers?

by Steve Hall    Jan-23-07   Click to Comment   
Topic: Brands, Cable, Guerilla, Trends and Culture   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



ohhh the irony of mcdonalds sponsoring a show known for creating culinary masterpieces.
"funny, after watching an hour of world-renound chefs creating delightfully delicious looking meals using the freshest tuna, steak, and a wide array of vegetables, i strangly have the urge to gorge myself on a bigmac + fries"

Posted by: brent on January 23, 2007 2:45 PM

Yes, this is a brilliant move. Real culinary types will despise it, but don't they already hate McDonald's?

No, this is about Josette and Joe Schmo sitting on their coach, watching the food network. "Gee, ma ain't it grand? Let's go to MickieD's!" I love it.

Posted by: DofAM on January 23, 2007 3:14 PM

This is not subliminal advertising, and calling that is damaging to both the Food Network and McDonalds. Clearly it is a production error that has now been blown completely out of proportion. Shame on you for perpetuating the notion of misconduct where there wasn't any. Totally irresponsible.

Posted by: janie on January 24, 2007 7:21 PM

I see, were you in the control room that day? What is "clear" about this, janie?

Posted by: yui on January 24, 2007 7:56 PM