Microsoft Taps Jefferson Airplane for Intergalactic Rock Festival


Back in our heady days of diapers, drool and a band known as Jefferson Airplane, Windows Vista was but an inactive brain cell in a small boy named Bill Gates. Today, Windows Vista is all the rage and Jefferson Airplane is now known (has been for a long time) as Jefferson Starship. We have to wonder if back in the good old days of Jefferson Airplane, anyone in the band could have conceived of being an integral component of one of the biggest marketing campaigns of all time. With all those drugs, we highly doubt it but today, what's not to like about a classic (the time, not the style) rock band headlining a concert tour to promote software. A lot but that's beside the point.

The agency with our favorite name, Wexley School for Girls, developed a free lunch concert series featuring Jefferson Airplane, a cosmonaut street team, wild postings, a teaser video and a website filled with galactic goodies all to promote Windows Vista and its partnership with T-Mobile. It's kind of fun. Check it out.

by Steve Hall    Feb-15-07   Click to Comment   
Topic: Brands, Events, Good, Online, Poster, Video   

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Will they be singing “We built this brand on...?”

Posted by: makethelogobigger on February 15, 2007 12:41 PM

um...different band sings that song so prob. not

Posted by: ceekav on February 15, 2007 2:02 PM

Nope. It's the same (sad) band, but under the not-so-different moniker "Starship".

Posted by: daveednyc on February 15, 2007 3:58 PM