Yoga Ads Put Users in Knots


It's unsettling to watch people do unnatural things with their bodies, which we suspect is why The Exorcist became a horror classic.

This print campaign for Ashtanga Yoga Center uses a similar technique, turning the idea of supple flesh into something more ... elastic.

Leagas Delaney of Milan put this one together. We think it's an effective if bizarre way of demonstrating how yoga brings a willing body to an unwound, even disconnected state. Still, if we wanted our feet and hands to fall in all the wrong places, we'd play Twister. It may not bring us to om but nobody ever outgrows the odd fondle.

by Angela Natividad    Feb-16-07   Click to Comment   
Topic: Good, Magazine, Poster   

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Yoga makes you flexible. I get it. But I want to get more out of all that work than just the ability to suck my own toes. Here's a campaign, complete with non-traditional components that offers the reader a more compelling reason to give yoga, and more importantly, the particular yogo studio a try.

Posted by: jeff wasiluk on February 16, 2007 4:02 PM

When you see the word yoga the image is imprinted on your mind instantly. I kind of like the AD.

Posted by: Roy on February 18, 2007 2:42 PM