Folgers: The Best Part of Waking Up is Sewage in Your Cup


Usually we think it's really cool when an ad appropriates some every day object to deliver its message, but in the case of coffee and steaming manholes, the collaboration is less than savory.

The text on this one-year-old Folger's ad reads, "Hey, City That Never Sleeps. Wake up. Folgers."

Dude, can you imagine walking over that manhole and going, "WTF is that damp dirty mist that's just accosted me? Oh wow, it is a giant cup of Folger's coffee." The very thought drives us straight into the arms of Starbucks.

Well, no, not even. Maybe Jamba Juice. The thought of coffee a la manhole just puts us off the whole idea.

[Ed: Pardon this story. Our co-Editor just woke up from a year long nap and forgot to restart her RSS reader. She was roundly chastised in our daily coffee klatch this morning and she promises not to nap so long ever again.]

by Angela Natividad    Jul-19-07   Click to Comment   
Topic: Guerilla, Outdoor, Packaging   

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dude seriously??? everyone has already seen this on like 10 other blogs, and is already tired of it. you've posted some pretty OLD stuff before... but this is ancient

Posted by: eric on July 20, 2007 2:18 AM

Eric it is considered viral, and just like the Energizer bunny, it keeps going and going.

Curious though, if you call Angela a dude, can we call you girl or dudette? :-)

Posted by: Propaganda Minister on July 20, 2007 8:10 AM

I too must have been asleep for the past year because I have never seen this ad before. Thanks for posting it.

Posted by: Cae Besaw on July 20, 2007 9:43 AM

Steve, it wasn't a nap, it was a coma. There's a huge difference.

NP, Cae. ;-)

Posted by: Angela on July 20, 2007 11:20 AM

Seeing the photo, I thought for you were going to mention something about the steam pipes blowing up in NYC, killing someone and how terrible this ad would be now...

Posted by: Greg on July 20, 2007 1:48 PM

Of you never saw that ad, Cae. You only see it in award shows because that's the only audience it was designed for.

Posted by: Lenny on July 23, 2007 9:40 PM