Joe Jaffe Climbs Amazon Book Charts With 'Bumrush' Stunt


Not necessarily sure what to make of all of this but, if anything, when Joe Jaffe is involved, it's bound to be a gleeful tempest in a teacup though one which manages to capture quite a bit of attention as well as achieve marked significance and success. Jaffe asked everyone who was planning to buy his new book, Join the Conversation, yesterday on Amazon so that the book would climb the daily sales charts. And climb it did.

At 8:52AM, the book was listed at number 4,840. By 6:23PM, the book has risen to number 26 overall and the second most sold business book of the day behind Alan Greenspan's book. Whether or not cramming all his book sales into one day will make him more money is unclear but that doesn't matter to Jaffe. He wants to get people involved, more so that they normally would. He's turned the mundane process of buying a book into a communal event of sorts which is in complete alignment with the subject matter of his book.

by Steve Hall    Oct-22-07   Click to Comment   
Topic: Good, Guerilla, Online, Publishing   

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Think you pretty much hit it on the head.

Posted by: Joseph Jaffe on October 22, 2007 12:38 PM

Why not give credit to the original bum rush the charts campaign... Jaffe is riding coat tails here, not innovating. The original bum rush the charts was raising money for charity - Jaffe borrowed the concept, stole the name, and raised money for himself. Shame

Posted by: Podhead on October 24, 2007 10:08 AM

Not entirely true, Podhead. Yes, Jaffe borrowed the idea but he made full mention and gave full credit to the person who did it before. It's mentioned in one of his posts. And Jaffe, like the originator of the idea, is also donating affiliate proceeds to charity. So it's not thew shame you make it out to be.

Posted by: Steve Hall on October 24, 2007 11:06 AM

I don't think Jaffe ever claimed this was a new idea, but I am fairly convinced that - obsessed with monetizing his dwindling band of listeners/ readers as he is - he will keep the lion's share of the money.

Posted by: Morgan on October 25, 2007 10:17 PM

I downloaded Chapter 10 of his book (free, thankfully). No new thinking, and based on the false premise that "I" don't get it/ don't want it. Save your money folks.

Posted by: Jonathan on November 9, 2007 1:07 PM