To Up Bread Sales, Grain Foods Aims for Carnal Appetites


We like this cute take on a sinister fairytale. Instead of Hansel & Gretel, think gorgeous girl with good shoes. And instead of breadcrumbs in a forest, think breadslices in a well-furnished house.

And instead of running home to a mean woodcutter and bitchy step-mom, think yummy guy, in bed, with sandwich.

The moral of the spot? White bread's rich in folic acid. Folic acid helps make healthy babies. Enjoy.

This is probably the sexiest way of promoting bread -- without offending the everyday mom's senses -- we've ever seen. It comes courtesy of Mullen, on behalf of Grain Foods Foundation.

Realistically, we'd probably be pissed-off and slightly disturbed if our mate tried seducing us with a trail of breadslices. But hey, Grain Foods, you can sell us bread anytime.

by Angela Natividad    Jan-17-08   Click to Comment   
Topic: Brands, Commercials, Good   

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Darn it, I enjoyed this ad, but now that I'm aware of the discrepancies between male and female hotness in ads, I can't help but shake my head in disgust that there is no Calvin Klein model behind that door.

And now I want to know how two young people ended up living in such a huge house. Are they living with their parents? Perhaps she is a super model. But then why is she trying to have a baby? And thanks for encouraging overpopulation with impeding global warming at our backs! I'll remember that, grain people!

There's no pleasing some consumers, eh?

Posted by: Rachel Nabors on January 17, 2008 4:54 PM