Denver to Remove 'Less' From 'Homeless,' Hopes Reality Will Follow


The Denver Rescue Mission is in need of $12.5 million to support the needs of 10,000 homeless people who seek shelter each night in the city. To call attention to the need, the Mission asked Cultivator Advertising & Design to develop a campaign. The agency came up with an interesting outdoor and transit campaign which composed the word "Homeless" from photos the agency took of 143 Denver area homeless.

Over time, the campaign, which will launch February 29 and appear on 29 billboards and 20 transit stops, will slowly have the "less" portion of the word "homeless" removed until only the word "home" remains. Hopefully, the reality of Denver's homeless will head in that direction too.

The boards will point to which will explain the plight of Denver's homeless and ask those who have homes to help those who are without.

by Steve Hall    Feb-20-08   Click to Comment   
Topic: Cause, Good, Outdoor, Poster   

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That is a huge number of people, 10,000 homeless people. It is going to take a lot more than pictures of 143 faces on billboards. A visual picture of events with 10,000 people needs to be compared with 10,000 homeless.

Posted by: John Calkins on February 20, 2008 12:55 PM