Miller Lite Hopes Dalmatian Ad Will Sway Thrall of Bud Lite
Bartle Bogle Hegarty put together this spot, "Dalmatian," for Miller Lite. Feast your eyes on some feel-good dalmatians chasing a branded truck which, just for the heck of it, takes a friendly jab at Bud Light.
Exciting, right? Oh, wait. No.
Comments
If you aren't well versed in brand symbols, this ad makes no sense. To me it just seems like Dalmatians are alcoholics.