Careful, Miracle-Gro, You're Showing Your Age.


Maybe because it's not hip to the existence of guerrilla gardening, Miracle-Gro is using '70s pop and a catchy new slogan to staple a sense of cool to its 60-year-old plant food product.

Under the wince-worthy slogan "It's Gro Time," this dated spot jams in print-supported phrases like "dirt manicure" and "tomato mojo" while gardeners jiggle bare midriffs and mist plants to "I Believe in Miracles (You Sexy Thing)."

God, how hopelessly lame. Thanks to ML Rogers, New York for all this quiet angst.

by Angela Natividad    May-13-08   Click to Comment   
Topic: Bad, Brands, Campaigns, Commercials, Magazine, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



thank you

Posted by: ravinder on May 13, 2008 6:35 AM

dirt manicures, etc = awesome creative platform. execution = no execution.

Posted by: Mike on May 13, 2008 10:51 AM

someone tell the client that advertising from the 80's ended about 10 yrs ago. note to the agency: thanks! you make our jobs so much easier.

Posted by: andya on May 13, 2008 1:17 PM

This is pretty bad. Very dated. And the use of "I Believe in MIRACLES" for....wait for it...MIRACLE GRO! Get it? How creative! Next spot features Mike and the Mechanics' "All I Need is a Miracle." Watch for it.

And the art direction look straight outta '89.

Posted by: Anon on May 13, 2008 3:24 PM

Yep, this is terrible, and totally looks like it's from the 80s. However, in my head i'm hearing a bunch of suburbanites seeing the ads and tv spot and thinking "ohh, thats so clever!!!!"

Posted by: Schrodinger's Copywriter on May 13, 2008 6:25 PM