Skydivers to Spell 'Honda' On Live Commercial Break


Tonight, at 8:10PM on London's Channel 4, 19 skydivers will spend three minutes and 20 seconds attempting to spell out the word Honda in Britain's first live commercial. part of Honda's ongoing skydiving campaign, the ad will appear during the reality show Come Dine With Me and, as Honda Manager of Customer Communications said, "If it works, people will know who it's for. If it doesn't, they won't." Brave simplicity. Nice.

Here's hoping all 19 parachutes open successfully after the crew finishes its spelling exercise. Damn, it's almost that time there right now! Someone send us the video!

Here's the video.

by Steve Hall    May-29-08   Click to Comment   
Topic: Commercials, Good, Guerilla, Television   

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Tell me this: Why do I want to watch the Honda Skydivers? Why do I care if they succeed? And how is this impressive? Now, Honda has the authority to talk about driving, good resale value, things of that nature. But what does Honda have to say through or about skydiving besides "HONDA!" This is so inane it makes me crazy...crazy enough to by an American car? Maybe.

Posted by: Jeremy Greenfield on May 29, 2008 3:48 PM