If the Olympics Can't Unite Mankind, What Will?


The Olympics has a way of bringing the sap out in advertisers.

Visa's "Go World" campaign, no exception, trots Olympian trivia out to American viewers while convincing us these anecdotes aren't just important; they're a source of pride, a means to connect with the world by way of titanic achievement against insurmountable physical odds.

All this to win the synchronized high-dive? Yeah. See spots...

o Bob Deamon
o Kerry Strug
o Nastia Liukin
o Michael Phelps

And here's the crowning glory, Come Together. Le sigh. Feel that pounding in your chest? That's not just bacon; that's patriotism.

It can't just be the trivia moving us to tears. Maybe it's the sepia tone. Or the effect Morgan Freeman's voice has on our inner child. Or that moving message at the very end: "Visa. Proud sponsor of the Olympic Games ... and the only card accepted there."

Nothing pulls the heartstrings like a well-meaning monopoly.

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



I love these Visa ads. Maybe I am just a sucker.


Posted by: Herbert on August 12, 2008 9:26 PM

Me = sucker

Posted by: dboy on August 13, 2008 12:32 PM

No shame, I liked them too. And it wasn't even just the bacon. Or Morgan Freeman's voice. Or the monopoly appeal.

Posted by: Angela on August 13, 2008 1:10 PM