Chris Blake Uses Digital Angst to Promote Weepy Ballad


Art, movies, TV, books and music have probably depicted the break-up from every possible angle. So if you're an indie artist trying to ride a power ballad to fame, what's a homie to do?

Tap the zeitgeist. Pun intended. For his song Someone Else, Chris Blake claims to have Googled "biggest regrets" and cobbled the results into a music video, which he then posted on YouTube.

Regrets range from provocative ("My reluctance to hold my daughter") to banal ("Spending too much time on Facebook"). I dig the contrast between the words and backgrounds.

The Someone Else video went live in July and has since generated close to 68,300 views, which made Chris Blake happy enough. "Bloggers and viewers alike called it the most profound thing they'd ever seen on YouTube," he insists.

I wouldn't go that far, but I might echo the commenter that wrote, "simple like a pimple. but awesome as a possum." What else is there to say, really.

by Angela Natividad    Sep-15-08   Click to Comment   
Topic: Online, Promotions, Trends and Culture, Video, Viral   

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What about all the people who don't want to be in this video?

Posted by: Dexter's Dad on September 16, 2008 1:12 PM

well, i guess i should say congrats on making the first music video in which i didn't pay any attention to the music. i couldn't pick that song out of a lineup in a zillion years. too busy reading/processing the regrets.

Posted by: the girl Riot on September 16, 2008 1:27 PM

I liked the music as part of the overall experience. It doesn't make me want to track down the song but it does make me want to track down the artist. Music videos are hard to promote. Especially for independents. It doesn't look like much money was put into this so definitely a worthwhile effort.

Posted by: Bryan on September 16, 2008 1:51 PM