White Collar Rapper Relieves Tide of Creative Expenses
Encouraged -- but apparently not inspired -- by the success of its talking stain Super Bowl spot, Tide to Go solicited users for their own talking stain ads earlier this year.
YouTube's emceemiko won that contest. His spot -- where a rapping stain mocks an interview candidate -- appeared during the Desperate Housewives premier. The low-budget feel made it instantly recognizable as CGM, but the rap was surprisingly good -- even relatable! -- so I guess sometimes it pays to ask Main Street to do Mad Ave's job.
by Angela Natividad
Sep-29-08
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Topic: Brands, Campaigns, Commercials, Consumer Created, Television
Topic: Brands, Campaigns, Commercials, Consumer Created, Television
Comments
The video ad is really great, I love it. But on the site, mytalkingstain.com seems to be lacking of users' interests, as they simply repeat the stories while you navigate through those flashy happy users' pictures.