KFC Mascot Gets Community Service-Savvy
When we first heard that KFC Colonels were circulating Louisville and filling in potholes, we had this horrible mental image of street cavities being retrofitted into giant buckets of fried chicken.
The reality behind KFC's road-refreshment project is more benign, if not as nice-smelling. To celebrate its dedication to freshness, KFC plans to re-tar potholes and refresh roads in five major cities across the nation.
Instead of luring stupid-hungry drivers out of their cars with chicken in dangerous places, the filled-in holes will feature a road-stenciled "Re-freshed by KFC." (Temporary chalk, natch.)
Oddly satisfying to see a corporate mascot don a yellow vest and do something for the community. What are the odds we could get Karl Lagerfeld to re-tar roadsides?
Topic: Brands, Campaigns, Cause, Good, Guerilla
There's a whole group of Col Sanders lookalikes in the general Kentucky area, they have an annual contest in London, Kentucky, during the Chicken Festival there in September. I've interviewed some of them and they are SERIOUS. They know minute details about the Colonel's children, etc. Good to know they're now employable as something other than restaurant greeters.