Our Foot-Long Is Sexier Than Your Foot-Long
Put that foot long in me, sexy. No, that's not us editorializing about sex in advertising in a far off life. Nope. That come directly from Quiznos and their new commercial for their $4 foot long sandwich. While we haven't seen the spot yet, we hear juicy phrases like "say it sexy" and "put it in me" are delivered by a seductively soothing voice.
Say what? Put. It. In. Me? In an ad? The horror! Hey, we don't write the stuff. We. Just Write. About. It.
It's all an effort to undercut Subway's $5 footlong and help Quiznos get it's fetch back. Oh....my God. Did we just write that? Let us offer our apologies. We have Mean Girls disease. Sorry.
Anyway, Quiznos Chief Marketing Director Rebecca Steinfort explained the effort saying, "The reality is that we are a challenger brand. Our main competition is Subway, which is an 800-pound gorilla. We may be 200 pounds, but they're 800."
Wait, just how much does a footling weight?
Oh, and let's not forget this comes from the same marketer who employed a freakishly weird-sounding laugh from a girl who proclaimed "It's not lacking any meat and that's what real women need," And you thought we had a fixation?
Topic: Brands, Commercials, Good, Racy
um...i saw this over the weekend, and definitely blushed. the fact that the "seductively soothing" voice is a man's, urging the quizno's guy to "put it in me," is mildly awkward.
and yes, i still think you have a fixation.
I'm sure I'm not the only person who doesn't want to think about being willingly (or otherwise) violated by a sandwich.
Clip of the commercial available?
I saw the commercial a few days ago, and it has definitely stuck in my head. I thought it used good humor and the display of the sandwiches made it even more appealing because they actually look good. So many things today use sex appeal (even though it is usually in human form) so it is not offensie or provocative to me, and probably not to many others as well.