Our Foot-Long Is Sexier Than Your Foot-Long


Put that foot long in me, sexy. No, that's not us editorializing about sex in advertising in a far off life. Nope. That come directly from Quiznos and their new commercial for their $4 foot long sandwich. While we haven't seen the spot yet, we hear juicy phrases like "say it sexy" and "put it in me" are delivered by a seductively soothing voice.

Say what? Put. It. In. Me? In an ad? The horror! Hey, we don't write the stuff. We. Just Write. About. It.

It's all an effort to undercut Subway's $5 footlong and help Quiznos get it's fetch back. Oh....my God. Did we just write that? Let us offer our apologies. We have Mean Girls disease. Sorry.

Anyway, Quiznos Chief Marketing Director Rebecca Steinfort explained the effort saying, "The reality is that we are a challenger brand. Our main competition is Subway, which is an 800-pound gorilla. We may be 200 pounds, but they're 800."

Wait, just how much does a footling weight?

Oh, and let's not forget this comes from the same marketer who employed a freakishly weird-sounding laugh from a girl who proclaimed "It's not lacking any meat and that's what real women need," And you thought we had a fixation?

by Steve Hall    Mar-23-09   Click to Comment   
Topic: Brands, Commercials, Good, Racy   

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um...i saw this over the weekend, and definitely blushed. the fact that the "seductively soothing" voice is a man's, urging the quizno's guy to "put it in me," is mildly awkward.

and yes, i still think you have a fixation.

Posted by: katrina limbaugh on March 23, 2009 11:16 AM

How freakish.

I'm sure I'm not the only person who doesn't want to think about being willingly (or otherwise) violated by a sandwich.

Clip of the commercial available?

Posted by: Jolie O'Dell on March 23, 2009 11:50 AM

I saw the commercial a few days ago, and it has definitely stuck in my head. I thought it used good humor and the display of the sandwiches made it even more appealing because they actually look good. So many things today use sex appeal (even though it is usually in human form) so it is not offensie or provocative to me, and probably not to many others as well.

Posted by: Traci on March 23, 2009 7:52 PM