'Stayin' Alive' Reminds Us that Shoes Make the Man...


...and what that has to do with razors, we're sure we have no idea.

Tiger Woods, Derek Jeter and Roger Federer lend modern swagger to Gillette's "Stayin' Alive" -- or try to, anyway.

The video's a wordless recounting of three down-ass blokes whose confidence -- or lack thereof -- shines through their shoes. We'll leave you to see which athlete busts out with the platforms in chrome.

The work's charming, in part because the guys just seem to be along for the ride. They're out of place in all that polyester, and you get the vibe that it must've been a pain to get them to nod and grin in just the right chummy-chum way.

But they're likable characters of sports lore, and it's hard to hold a grudge with the Bee Gees in the background, so we'll cut them slack.

"Here's to confidence," Gillette proclaims, despite the awkward modesty that permeates the video. Feeling cocky? See if you're destined for a free Fusion razor.

Disseminated for your viewing pleasure by Feed Company.

by Angela Natividad    Apr-17-09   Click to Comment   
Topic: Brands, Celebrity, Good, Promotions, Sponsorship, Video   

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