When You're World Cup Team Loses, It's Bad. You Won't Believe How Horrifying It is For This Woman


In a PSA for the Tender Education and Arts #StandUpWorldCup campaign, a woman watches as her World Cup team appears to be winning and then doesn't. The look of devastation on her face turns to outright fear which is explained by the statistic that follows.

We won't give away the ending but we guarantee you will find it powerful.

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by Steve Hall    Jun-25-14    
Topic: Cause

Belgian Football Legend Leo Van Der Elst Hosts Football (Soccer) Games on Tiny Pitch Inside Vending Machine


This is so cool. Coke has its Happiness Machines. Belgian snack brand Herta has The Football Machine. To tout their special Knacki FootBall snacks, the brand hooked up with Belgian football legend Leo Van Der Elst to create a vending machine inside which people could challenge Der Elst to a game.

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by Steve Hall    Jun-25-14    
Topic: Guerilla

We're Halfway Through the World Cup. Here's How It's Playing Out For Brands in Social Media


We're midway through the World Cup and with fans around the world cheering on their teams, social media is, of course buzzing. Taking a look at the buzz, real-time customer engagement platform Engagor, took a look at the official World Cup sponsors to gauge the success of their social media activities

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by Steve Hall    Jun-25-14    
Topic: Research

Luis Suarez's Biting Incident Inspires Dutch Agency to Create World Cup-Themed Pacman Game Appropriately Named BiteMan


Well that didn't take very long. One day after Uruguayan superstar Luis Suarez bit Italian defender Giorgio Chiellini, Amsterdam-based creative agency ACHTUNG! redesigned their original Suarez themed Pacman game Hapman to have a little fun with yesterday's incident. They've renamed the game BiteMan.

In the game, while running away from the Mexican referee as Luis Suarez, players need to "munch" through all Chiellini's before Marco Rodriguez catches them. have at it!

by Steve Hall    Jun-25-14    
Topic: Agencies

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Watch This Super Crazy Ad In Which People Walk on Their Hands And Eat With Their Feet


This is, by far, one of the craziest ads we have ever seen. It's for Austrian delivery service Media Markt and we are drawn into a world in which, well, everything is upside down. People walk on their hands and eat with their feet. And because their hands are busy doing all the walking, Media Markt is there to, ahem, lend a hand.

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by Steve Hall    Jun-25-14    
Topic: Strange

The 5 Stages of Cannes Lions Grief (Or How to Deal With Not Winning A Lion)


And so it has come to pass. Once again. Another year. And no Lion to boost your ego. Depression sets in. You question your worth as a creative. You blame your clients for killing your brilliant ideas. You blame the judges for awarding one of the highest honors to an ad that celebrates selfishness. You promise yourself you will leave the ad business and go where your creative brilliance is truly appreciates.

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by Steve Hall    Jun-25-14    
Topic: Industry Events