McDonald's Lures Snowboarders With Rooftop Ski Slope
Snowboarding makes you hungry so why not, as a marketer, make sure snowboarders have a clear view of your restaurant while they are out getting air. That's exactly what this Quebec McDonald's did by placing a see-through "slope" over the top of its restaurant, albeit a fake restaurant as a commenter corrects. Now, every time a boarder passes over, he's greeted with the view of tables full of McDonald's food.
Comments
saisissant ... but you def. need to work on your french ... the article states that the image was a representation of the interior of a McDo not a see through platform placed over an actual McDo
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