Reebok Explores the Jogversation Landscape

reebok_speed_of_chat.bmp

mcgarrybowen/180 Amsterdam and anonymous content/Gorgeous get together to create this neat spot called Run Easy, part of the Run Easy campaign Reebok recently launched.

While Nike and iPod nailed the intensity and exhiliration of music and the dash, Reebok slows the pace and captures the conversational camaraderie that occurs between runners. The use of snippets to tell tales out-of-context adds to the effect, considering runners tune in to some weird convos in those instances of jog-by earshot.

A far cry from the hip-hop effort of last year.

by Angela Natividad    Apr-19-07   Click to Comment   
Topic: Brands, Campaigns, Commercials, Good, Television   

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Comments



Comments

cool spot. nice work.

Posted by: Dp on April 19, 2007 10:32 AM

all and all, a dismal campaign.

Posted by: chris elzinga on April 19, 2007 5:27 PM

all and all, a dismal campaign.

Posted by: celzinga on April 19, 2007 5:28 PM







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