With the simple but true tagline, "The Faster the Speed, the Bigger the Mess," this :60, launched April 26, from Ireland's Road Safety Authority and Northern Ireland's Department of Environment delivers a powerful but simple message: The faster the speed, the bigger the mess. Entitled "Mess," the commercial is born from statistics that find 30 percent of Republic of Ireland and 24 percent of Northern Ireland road fatalities are due to excessive speed. The spot is part of an increasing trend towards the use of reality-based shock and brutal honesty to deliver the message.
As with most accidents, the spot, created by Lyle Bailie International Limited, begins with a peaceful, unassuming moment then progresses through the surprise, shock, horror, despair, retribution, regret and sorrow experienced by each person involved in the horrific ordeal. The mesmerizing soundtrack with the lyrics, "I can't take my eyes off you" lends even more intensity to the gravity of the unfolding after effects of the accident. Watch this spot a few time and you'll think twice the next time you consider pushing the pedal a bit more than you should.
We are not a fan of Axe's new "Bom Chicka Wah Wah" thing but since we're not Bob Garfield who claims he's always right when he reviews commercial work, we're gonna let you have a look and decide for yourselves. We will say with rampant rebellion against the stuff trickling up from the hallways of high schools across America from girls who can't stand guys who wear the stuff and end up smelling like they just finished a shift at a Macy's fragrance counter, this current idiocy isn't going to help matters much. Oops, that was an opinion, wasn't it? Sorry.
Oh and the two videos here and here are supposed to be part of one of them new fangled viral campaign thingies everyone's been talking so much about. Call us crazy but doesn't something have to "go viral" before it can be labeled viral? We really need a new term here.
While doing a bit of research on the side effects of various drugs, B.L. Ochman stumbled upon this little gem that offers up full-on direct to consumer drug advertising treatment to dogs who have trouble getting their energy level up.
Aside from the fact M&Ms is soon going to run out of new colors and flavors lest they start naming the little guys cyan, magenta and beige, Masterfoods, with help from BBDO and HSI Productions, has enlisted the Addam's Family to introduce their new dark chocolate product. View the finger-lickin', finger snappin' goodness here. We must admit we like.
Does anyone really have time to go to yet another ad industry conference? Apparently, Brand Manage Camp thinks so and they've decided to convince people why their conference is so special by using Apple commercial-style videos. Unfortunately, it's pitch sounds the same as every other industry conference; "If you only attend one conference this year - this should be the one! The best and brightest minds in branding will deliver the actionable insights and tools you need to do more with less, find your brand's next big idea, enhance the customer experience, and tap your brand's true potential." Yup, that sounds radically different.
We all know junk food has all sorts of ingredients in it that are, well, far from food-related but we're a little shocked to find 7 Days croissants has an ingredient that apparently makes one stupid enough to do a reverse run with the bulls. At least that's what their ML Rogers-created commercial suggests.
Oh but wait. The target audience? Teen boys. Now it all makes sense. Though with the tagline "get you up and keep you going," this commercial could have gone in an entirely different direction.