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Nike Builds Spanish 'Momentum' with Carnal Drumbeat

nike_momentum.png

We're taken by the infectious pulse of this Spanish Nike ad by Villarosas and production team Agosto. Dubbed Momentum, it showcases an underground battle between famous sports stars, flanked by gypsy drummers.

The audience, which ranges in flavor from urban grit to the polished elite, share a proud-faced intensity that pretty much embodies the emotional Nike ethos.

The press release calls "Momentum" a recognition to "the optimum moment that Spanish sport enjoys." Nice way to put it.

Translation of the closing challenge: "Are you brave enough to be the next?"

Written by Angela Natividad    Comments (1)     File: Brands, Commercials, Good, Television     May-31-07  

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Comments

Spanich Nike... mmm...that's curious. Nike is one of the leading sport companies, it is very famous, but I didn't know that it so popular in Spain.

Posted by: Spanish Translator on September 28, 2007 09:02 AM

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